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the

crew

brand

tbc services

As a through-the-line agency our responsibility and aim is to connect your brand to your audience

for purchase and repurchase, using all the right mediums in the right place at the right time.

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought.” Albert Szent-Gyorgyi. At TBC, we strive to constantly push the boundaries of innovation. Through the “Holy Trinity of Science” Reason, Observation and Experience :: we meticulously define and Craft robust brand strategies for our clients in their quest to redefine and revitalise their brands, whilst constantly seeking to improve their competitiveness in often very volatile markets. "The proof is in the pudding".

thebrandcrew offers a wide spectrum of algorithic services including:

• Award winning packaging design for OTC, FMCG and medical execution.

• Full TV commercial production, radio commercials, media planning and buying.

• POS-POP-In store activation promotions through multiplatform touch points, integrated, interactive and experiential.

• Outdoor, promotions, launches, sales & representative incentive programs.

• New platform multimedia content integration and website design.

• Full conference event and theme origination through to production, staging, co-ordinating organizing and sequencing.

• Brand personality development & positioning.

• Corporate identity design and revitalisation of brand identity to innovative development.

• 360º strategic brand strategy and brand architecture with Go-to-Market activation.

In addition, our Medical/Pharmaceutical services include:

• Promotional material for OTC, ethical and generic products

• Patient education material

• Medical writing – journal articles, advertorial/editorial, summary of conference presentations

• Training for pharmaceutical personnel on various topics

• CME for doctors and pharmacists

• Workshops on understanding and interpreting the clinical literature and clinical trials

• Our medical marketing campaigns are fully backed up by a medical advisory service

• To facilitate approvals and meeting the clients specific internal regulations, we encourage direct communication between our medical department

and the client’s regulatory and medical departments

• Corporate and product branding gifts.

the

crew

brand

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branding • design • advertising • packaging